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| Home >> Michigan Seo Web Designe >> Michigan Seo Expert |
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| Michigan Seo Expert |
Though there are numerous search engines out there on the Internet, only two of them bring traffic the most, Google and Yahoo. After doing a lot of research on the net for a decent ranking of this blog on these two engines, I too got the confidence of writing some “search engine optimization tips for bloggers” for my fellow beginners. Though I haven't become a “Michigan Seo Expert” or haven't done any doctorate on this subject but with the truth that only a few surfers look further than the first or second result page of a search engine, any tactic done to reach that top slot, be it by an expert or inexpert, will be welcomed by any beginning blogger. May be MSN and Ask.com are doing their job of bringing traffic with a lesser volume; I just concentrated on Google and Yahoo only. Find below some simplified tips (with less complicated vocabulary) that may be a blessing for a beginning blogger.
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1. Robots.txt/sitemap.xml files |
| These incredibly essential files supported by major search engines are the doorsteps to your website for a search engine crawler and should be placed in the root directory (nowhere else) of your website. They ensure indexing your important site contents while avoiding those files that you deem to be unimportant. Recent survey indicates that still only 30% of the sites are equipped with these files. Proper use of these files would move up your blog's index ranking. There are numerous tools available on the net for creating/updating them. Note the formats; the preferred formats are text for robots and xml for sitemap. Never miss the plural (”S”) while creating “robots” and sitemap is a single word. If your blog isn't having any of these files, act immediately. Our seo expert provides help for this topic and you will found a best solution. |
| 2. Static IP for your website |
| If you are with a shared host, request your host for a dedicated IP address for your blog. This means that no one on the net shares this IP with your blog and it is all yours. Many shared servers have incredible number of related sites on them. Having your own IP separates you from those sites. |
3. Be a frugal user of flash |
| Flash files are quick to download, neat looking and are with interactivity and animation but from SEO point of view, they are just null. As of now, search engines do not have the ability to index content within a flash file. So even though flash files are good for presentation, they are just a big zero from SEO point of view and hence should be sparingly used. |
| 4. Prefer HTML to images |
| Navigation with the aide of images may be appealing and effective once a visitor is on your site but it is not so for the crawlers. This is the common mistake by bloggers on SEO expert point of view. Make sure that the important page elements are in HTML because of the simple fact that the crawlers are basically only looking at your source code. Anything you have put together in an image or any other multimedia component is likely to be invisible to search engines, they are blind! With that in mind, it should be clear that the most important elements of your page, where your core content is, should be presented in clean and optimized HTML source code. |
| 5. Images must have ALT text |
| ALT text is important for accessibility of vision-impaired users, Search engines can only see the ALT text and cannot abstract the contents on images, and they are blind! They can only see the ALT text content and the association they will make with the image and your relevant content will be based exclusively on this. Do not use your keyword phrase in ALT text. None of the search engines consider ALT text when determining relevancy. ALT text should be used only to describe images. |
| 6. Title tags for text links |
| This is the text that appears when you put your cursor/pointer on the top of a link. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the ALT tag for images. |
| 7. Optimize your title |
| Optimization of title tags is one of the most important points define by SEO experts. Insert keywords within the title tag so that search engine robots will know what your page is about. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site. Make sure that the title tag contains text, which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag, which are not contained within the body of the page. Do not use the exact same title tag on every page of your blog. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed. |
| 8. Use headings |
| Headings play an important role in organizing information, so be sure to include at least H1-H3 when writing your page. Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is more than enough. Since a page full of headings would look just plain silly, our SEO expert tips would be to fill in the blank space with paragraphs, ordered and unordered lists and other content. Try to get at least 300 words on each page. |
| 9. Infinite loops |
| Many use scripting languages such as Perl, Php and Asp to add interactive functionality to their web pages like a forum, E commerce for an online store etc. Scripting is quite frequently used on the Internet. Unless you use robots.txt files or take other preventative measures, search engine crawlers can fall into “infinite loops” in their pages. Imagine a script that allows a Webmaster to add a calendar to one of his pages. Now, any programmer would base this script on calculations and it would auto-generate each page based on the previous month and a formula to determine how the days and dates would fall. That script depending on sophistication could plausibly extend infinitely into the past or future. Now think of the crawler - it follows links, indexes what it finds, and follows more links. How to stop a crawler from clicking next month in a calendar script an infinite number of times? Not possible, almost impossible. Crawlers are well-built programs that need to run efficiently. As such, they are built to recognize when they have run into an infinite loop situation like this and will simply stop indexing pages at a site that is flagged for this error. |
| 10. External inbound links |
| These are the links on other sites, pointing to your site or to separate pages within your site. This will be easily defining to you by our seo experts so contact us soon. |
| 11. Internal (on-site) links |
| These are the links on your site pointing to pages within your site. Search engines give some weight to internal links as far as ranking is concerned but not that much importance as external links. Internal links do help your readers roam around your site. Relevant links within your posts to other post of a similar topic will help you retain your visitor for longer and send them deep inside your site as you know how impatient are surfers jumping from one page to other. |
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